Big Data: uSamp Harnesses One Billion Consumer Data Points to Help Businesses Be Better, Smarter, Faster
12 million participants worldwide deliver actionable insights
Encino, Calif. (March 26, 2013) – uSampTM, a leader in providing targeted audiences for global consumer and business insights, has today announced that it has collected more than one billion profile attributes and demographics from its worldwide audience of 12 million. Companies are using this plethora of dynamic data points to drive innovation and make informed business decisions about their products and services.
“Everybody is talking about the power of big data,” said Matt Dusig, CEO of uSamp, “But what exactly does it mean, and how can we harness it in our businesses while protecting our audiences? We see it as ‘actionable data’ advancing the MR industry in three areas: 1) precision targeting 2) real-time or in-the-moment insights with mobile responses 3) survey content curated to respondent affinities.
The customer intelligence derived from actionable data helps to identify markets and customers, measure brand loyalty and pinpoint new trends. Ultimately, this helps companies understand what people think. Big data doesn’t come from one source, but from a multitude of sources – surveys, focus groups, mobile feedback, purchase history and customer service to name a few.
“Big data is helping the market research industry understand that surveys are just one of several data sources that can be used to help clients figure out what consumers want and need,” says Dave Sackman, CEO of LRW. “Big data is an invaluable addition to the arsenal, but will not supersede the need for survey data too.”
uSamp’s one billion data points are comprised of the market intelligence that they have gathered into consumer behavior, purchasing patterns and brand affinity across numerous verticals from auto, tech, gaming, health and beauty, entertainment, and travel, among others. Each participant has volunteered an average of 150 demographic and psychographic profile questions. The automobile segment alone offers over 100 questions that go beyond the year, make and model of a car. Information about top rental loyalty programs, favorite insurance providers, hybrid-enthusiasts, and GPS software preference fill each profile, ultimately helping marketers, advertisers, and manufacturers better understand whether a muscle-car fanatic will ever invest in an electric concept car.
This volume of consumer touch points could not be aggregated without a robust ecosystem in place. Through their dynamic profiling engines, uSamp customizes questions to participants based on existing data points captured. This technology enables them to gather richer, deeper profiles, which can be summoned upon request.
Since its founding in 2008, uSamp has completed over 41,000 market research studies for some of the top global market research companies and brands. In the past year alone, uSamp has experienced a half-a-billion visits to their audience website from individuals looking to participate in consumer and business insight studies.
Recently, the company announced its latest mobile technology and a new Mobile Army™ who provide consumer feedback through a proprietary smartphone app called iPoll. By leveraging rich mobile technology like geofencing, which can trigger a survey based on a respondent’s location, uSamp is able to collect even “bigger” data and quickly validate real-time feedback.
uSamp (www.uSamp.com), the fastest growing company in the Market Research Industry, is a premier provider of technology and survey respondents used to obtain consumer and business insights. uSamp’s leading-mobile technology and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 12 million member global panel of survey respondents. Through uSamp’s proprietary technologies for self-serve sampling and survey authoring, companies have on-demand access to millions of profiled survey respondents. uSamp is based in Los Angeles, with five offices throughout the United States, Europe and Asia. The company has more than 200 team members worldwide. uSamp was No. 213 on the 2012 Inc. 500|5000 exclusive ranking of the nation’s fastest-growing private companies and is recognized on the 2011 and 2012 Forbes’ America’s Most Promising Company list.