Research Topics

Customer Advocacy Monitor, 2013

Congratulations to the Leading Companies in the 2013 Customer Advocacy Monitor.

Retail customers of 80 leading U.S. companies, across six industry sectors, were interviewed in Market Probe’s 2013 Customer Advocacy Monitor. The results were used to rank these companies for levels of Advocacy within their respective customer bases. I wanted to share with you the names of the companies that posted the highest levels of Customer Advocacy within their industry sector.

Market Probe

Market Probe’s 2013 Customer Advocacy Monitor

The following companies are recognized for their exceptional ability to produce and sustain advocacy behavior.

About the 2013 research:

Banks

  • Chase-National Bank Category
  • BB&T and Sun Trust – Super-Regional Category
  • Huntington and Union Bank – Regional Category

Investment Companies

  • Edward Jones – Brokerage Category
  • Vanguard – Asset Management Category

Credit Cards

  • Discover
  • American Express

Auto Manufacturers

  • Honda
  • Hyundai

Casual Dining

  • Red Lobster
  • Outback Steakhouse

Retail

  • Kohl’s
  • Target

Over 6,000 households were surveyed to determine the depth of relationship between each company and their respective customers. Brands vary in customer advocacy ratings from a high of 40% to a low of 10%.

Market Probe will present the results of the 2013 Customer Advocacy Monitor at the IQPC 2013 Digital Marketing Exchange, taking place at the Claremont Hotel and Resort in San Francisco, California, September 22nd – 24th, 2013. Final results and winning companies will be recognized during Market Probe’s Thought Leader Session on Monday, September 23rd. A brief awards presentation followed by a cocktail reception will take place that evening.

ABOUT THE AUTHOR

Related Articles

  • Primary market intelligence on medical devices

    Primary market intelligence on medical devices

    Medical device commercialization efforts are dependent on a number of factors, including product novelty, anticipated market size, anticipated market share and expected levels of competition.  According to Medical Device Development:  Benchmarking US Early-Stage Product Management and Promotion, a report by primary intelligence provider Cutting Edge Information, product novelty – breakthrough versus adjacent versus line extension –

  • SoapboxSample: Back-to-School spending is a major boon for retailers

    SoapboxSample: Back-to-School spending is a major boon for retailers

    To Download the Infographick: Click Here >> Back-to-School spending is a major boon for retailers, second only to the winter holiday shopping season. Today SoapBoxSample released their 2015 Back-to-School infographic, revealing the latest trends in consumer spending. Mobile and online trends are continuing to change the face of back-to-school shopping. Parents are likely to do

  • SSI Completes Acquisition of MyOpinions and SmileCity

    SSI Completes Acquisition of MyOpinions and SmileCity

    — Additions Make SSI Largest Online Market Research Provider in Australia and New Zealand — July 6, 2015. Shelton, Conn., –  SSI today announced it has successfully completed the acquisition of the assets of MyOpinions in Australia and SmileCity in New Zealand.  The acquisition combines these large, high quality panels with SSI’s existing online panel assets to create

POST YOUR COMMENTS

Your email address will not be published. Required fields are marked *

Name *

Email *

Website

Market Research Bulletin

The Market Research Bulletin is a member driven online bulletin board connecting marketing, advertising, research, consulting and strategy professionals around the world. Our member community provides insightful and relevant articles, case studies, webinars and an online directory of the agencies, and firms serving global industries.

Subscription

Enter your primary email address to get our free newsletter.
You can leave the list at any time. Removal instructions are included in each message.

Powered by WPNewsman