Customer Advocacy Monitor, 2013

Market Probe
Market Probe’s 2013 Customer Advocacy Monitor

Congratulations to the Leading Companies in the 2013 Customer Advocacy Monitor.

Retail customers of 80 leading U.S. companies, across six industry sectors, were interviewed in Market Probe’s 2013 Customer Advocacy Monitor. The results were used to rank these companies for levels of Advocacy within their respective customer bases. I wanted to share with you the names of the companies that posted the highest levels of Customer Advocacy within their industry sector.

Market Probe
Market Probe’s 2013 Customer Advocacy Monitor

The following companies are recognized for their exceptional ability to produce and sustain advocacy behavior.

About the 2013 research:


  • Chase-National Bank Category
  • BB&T and Sun Trust – Super-Regional Category
  • Huntington and Union Bank – Regional Category

Investment Companies

  • Edward Jones – Brokerage Category
  • Vanguard – Asset Management Category

Credit Cards

  • Discover
  • American Express

Auto Manufacturers

  • Honda
  • Hyundai

Casual Dining

  • Red Lobster
  • Outback Steakhouse


  • Kohl’s
  • Target

Over 6,000 households were surveyed to determine the depth of relationship between each company and their respective customers. Brands vary in customer advocacy ratings from a high of 40% to a low of 10%.

Market Probe will present the results of the 2013 Customer Advocacy Monitor at the IQPC 2013 Digital Marketing Exchange, taking place at the Claremont Hotel and Resort in San Francisco, California, September 22nd – 24th, 2013. Final results and winning companies will be recognized during Market Probe’s Thought Leader Session on Monday, September 23rd. A brief awards presentation followed by a cocktail reception will take place that evening.