Research Industry News
Market Research Company Adds Consumer Insights Expert
Market research company and consulting firm The Marketing Workshop (MW) has recently announced a new addition to its market research team.
Randy Kosloski will be joining the firm as a Senior Account Manager. Randy will serve and utilize his experience in the client role to provide focus on the needs of the client. This focus will provide a new lens with which the client will be viewed as the company seeks to grow through deeper relationships with its current and future clients.
Randy has over 20 years of professional experience in the research industry and most recently was the Director, Consumer and Business Insights, at Newell Rubbermaid. Prior to that, he was in consumer insights positions with MeadWestvaco and spent seventeen years with General Mills.
“My goal is to become a partner with client companies and in doing so, enable marketing research to increase its impact and importance within those companies. I hope to enhance the value of marketing research by utilizing the body of work completed for a client to drive the development and progression of future projects,” said Kosloski.
“We look forward to working together with Randy. He brings a tremendous amount of wisdom from the client side and the CPG category, and his addition to MW team speaks to the mounting business and is strategic to our growth goals,” said Scott Layne, MW President.
About The Marketing Workshop: Marketing Workshop is a unique type of market research consultancy. We serve our clients in an advisory role by leveraging our wisdom and imagination while incorporating the use of science and analytical techniques. As a result, we enlighten our clients with researchWISE™ business solutions. MW is a strategic market research consultancy that utilizes a fully integrated approach to providing business solutions that are research based and analytically driven. Our work model encourages collaboration, team work and superior client service to empower our clients with the ability to make decisions with confidence. For more information, visit www.mwshop.com
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