Research a Company

Market Research Survey and Reporting Platform Upgrades

Newest upgrades to Decipher’s market research survey and reporting platform include increased reporting speeds and multimedia automation

Decipher, a comprehensive market research services firm, has released new upgrades to its Beacon survey and reporting platform and research services offerings. The company’s online reporting interface is faster than ever, coupling streamlined performance with new report creation tools for both Beacon users and services clients. In addition, users of Beacon can now upload video with custom elements, such as dial testing, into surveys.

Market Research Survey and Reporting Platform

Market Research Survey and Reporting Platform

Latest Release of Beacon Brings Platform Speed and Interactivity to a New Level

“We work closely with our clients to make sure we’re meeting their research needs, and this is our second major update to our reporting tool based directly on their constructive feedback,” said Jayme Plunkett, co-CEO of Decipher. “Our careful evaluation of the marketplace and its direction also influenced these upgrades.”

The reporting tool interface was updated last spring to export an engaging and visually appealing presentation of key metrics, for both marketers and researchers, making it simple to utilize crucial findings. This newest update allows users even more flexibility to create banners, segments, table sets and now with new capabilities to save and share reports. Updated export controls and report sharing options are coupled with increased speed and enhanced performance. Specific enhancements include:

  • Easy selection of tables and graphs to create custom reports
  • Ability to save reports as shared, public or private
  • New controls for exporting reports to PowerPoint or Excel for easy sharing

Beacon also now allows users to upload video content while utilizing the survey building interface. Video content is increasing in popularity: according to ComScore roughly 89 million people in the United States watch 1.2 billion online videos each day. Settings on Beacon’s video player allow specific controls, like auto-start and auto-advance. In addition, respondents can view the video with tablets, smartphones and other devices for added reach.

Beacon is Decipher’s robust survey and reporting software suite that features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys.

About Decipher
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.


Related Articles

  • Morpace Promotes Susan Semack to Senior Vice President

    Morpace Promotes Susan Semack to Senior Vice President

    Semack has led Morpace Healthcare to unprecedented growth. Market research and consulting leader Morpace Inc. promotes Susan Semack, to Senior Vice President, Healthcare Division. Semack has led Morpace Healthcare for the past 11 years, during which the practice has demonstrated consistent and unprecedented growth. Under Semack’s leadership, division revenue grew an average of 20% year

  • Instantly Hires First General Manager for Automated Sample

    Instantly Hires First General Manager for Automated Sample

    INSTANTLY HIRES FIRST GENERAL MANAGER FOR AUTOMATED SAMPLE Next-Gen, Audience Insights Solution to be Led by Experienced Analytics Executive APRIL 15, 2015, LOS ANGELES, CA – Instantly, the world’s largest audience and insights platform, announced today the appointment of Carla Bourque as its General Manager, Automated Sample. Instantly’s Automated Sample solution is a next-generation sample management system



    Montreal (QC) – April 13th, 2015 – Provalis Research announced today the integration of WordStat, the leading text analysis software, with Stata, the popular data analysis and statistical software. This new collaboration couples the cutting-edge numerical analysis of Stata with the unique text analytics functionality of Provalis Research. The combined technologies will enable business analysts and researchers to perform


Your email address will not be published. Required fields are marked *

Name *

Email *


Market Research Bulletin

The Market Research Bulletin is a member driven online bulletin board connecting marketing, advertising, research, consulting and strategy professionals around the world. Our member community provides insightful and relevant articles, case studies, webinars and an online directory of the agencies, and firms serving global industries.


Enter your primary email address to get our free newsletter.
You can leave the list at any time. Removal instructions are included in each message.

Powered by WPNewsman