Market Research Survey and Reporting Platform Upgrades
Newest upgrades to Decipher’s market research survey and reporting platform include increased reporting speeds and multimedia automation
Decipher, a comprehensive market research services firm, has released new upgrades to its Beacon survey and reporting platform and research services offerings. The company’s online reporting interface is faster than ever, coupling streamlined performance with new report creation tools for both Beacon users and services clients. In addition, users of Beacon can now upload video with custom elements, such as dial testing, into surveys.
Latest Release of Beacon Brings Platform Speed and Interactivity to a New Level
“We work closely with our clients to make sure we’re meeting their research needs, and this is our second major update to our reporting tool based directly on their constructive feedback,” said Jayme Plunkett, co-CEO of Decipher. “Our careful evaluation of the marketplace and its direction also influenced these upgrades.”
The reporting tool interface was updated last spring to export an engaging and visually appealing presentation of key metrics, for both marketers and researchers, making it simple to utilize crucial findings. This newest update allows users even more flexibility to create banners, segments, table sets and now with new capabilities to save and share reports. Updated export controls and report sharing options are coupled with increased speed and enhanced performance. Specific enhancements include:
- Easy selection of tables and graphs to create custom reports
- Ability to save reports as shared, public or private
- New controls for exporting reports to PowerPoint or Excel for easy sharing
Beacon also now allows users to upload video content while utilizing the survey building interface. Video content is increasing in popularity: according to ComScore roughly 89 million people in the United States watch 1.2 billion online videos each day. Settings on Beacon’s video player allow specific controls, like auto-start and auto-advance. In addition, respondents can view the video with tablets, smartphones and other devices for added reach.
Beacon is Decipher’s robust survey and reporting software suite that features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys.
About Decipher A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.