Research Industry News
MetrixLab Strengthens Global Presence with Opening of New Brazil Office
Latin American market expertise aids in extending research innovations to regional, as well as global brands.
SAO PAULO, Brazil and ROTTERDAM, Netherlands, 10, September 2014 ─ MetrixLab, a global leader in insights and analytics, today announces the opening of a new office in Sao Paulo, Brazil. The expansion to Brazil is the result of the growing demand from MetrixLab’s global clients for expert consultants with local knowledge to guide South American projects. Adding to their 400+ research professionals around the globe, the new Sao Paulo office will focus on Brazil and other South American regional clients.
Thijs Elias, global commercial director for MetrixLab, states “We see that our integrated approach across social, survey and enterprise data is increasingly relevant to regional and international clients. Recent global wins with clients such as Heineken, Unilever, Zurich, Microsoft, have emphasized the importance of omni-channel data, coupled with global reach. Brazil is logical next step for supporting our clients, with other countries soon to follow.”
The office will be led by Rebeca Dreicon.She has 14 years of experience working in market research, analytics and trends, both in Brazil and in Europe. At MetrixLab, Rebeca will offer research consulting services on consumer behavior, market growth, shopper strategy, social analytics and brand awareness, which are Rebeca’s key areas of expertise. She has led multi-disciplinary projects for clients in the FMCG, health, financial services and technology industries, and will be a key resource for clients expanding their reach in South America.
The office is located at Avenida das Nações Unidas, 8501 – 17th floor, Pinheiros, Sao Paulo – 05425-070Telephone: +55 11 3434-6448
MetrixLab is a global provider of consumer insights and marketing analytics. We turn data from surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Rotterdam and San Francisco with 16 offices across the Americas, Europe and Asia, MetrixLab provides analytics and insights services in more than 50 countries.