Greenwich, CT USA, March 11, 2013. Civicom Marketing Research once again proved its commitment to providing the best online research tools via a webinar entitled “The World of CyberFacility® Specialized Research Solutions from Beginning to End.” The event was organized to showcase Civicom’s CyberFacility® service and was presented on multiple dates in English, French, Spanish, and Dutch.
Market research professionals consider in-depth interviews (IDIs) and Focus Groups to be invaluable sources of insight. Civicom’s CyberFacility® is an online platform that has been specifically packaged to support these two key activities. Market researchers can use CyberFacility® to virtually meet, query, and interact with respondents. “The World of CyberFacility® Specialized Research Solutions from Beginning to End” webinar highlighted the benefits of this service and the global expertise of Civicom in facilitating client projects.
During the event it was pointed out that, because everything is done in cyberspace, researchers and respondents could “meet and interact” in real time even if they were in different and very distant places. The obvious advantage is that travel to a common venue can be done away with entirely for such projects. Especially for studies that involve a large number of respondents, these time- and resource- saving capabilities make Civicom CyberFacility® a convenient and cost-efficient marketing research tool.
The webinar also emphasized the added convenience of being in the comfort of one’s own office, home, or other preferred location while actively participating in an IDI or Focus Group because it helps respondents focus more on the researchers’ questions. CyberFacility® supports both audio and video with screen sharing capabilities so researchers can fully engage respondents, as well as take note of their facial expressions and demeanor while replying to questions and voicing opinions. These non-verbal cues provide additional information that helps in better understanding how a specific market segment behaves.
A case study involving a large pharmaceutical company was presented to show the actual interface, functions and features of CyberFacility®. Respondents were medical professionals based in the U.S., Canada, South America, The Netherlands, and France. Attendees at the webinar saw how Civicom, with its CyberFacility® platform, was able to address the key concerns of the market study sponsor through facilitating the virtual IDIs and Focus Groups, eliminating travel, and even managing multiple languages.
“The World of CyberFacility® Specialized Research Solutions from Beginning to End” webinar illustrated clearly that Civicom CyberFacility® is a well thought out solution that comes in a comprehensive package, which brings together the latest software technology and experienced technical support.
The webinar drew very good attendance and, as an added treat, Civicom Marketing Research gave away a 16GB iPod nano to one lucky webinar attendee.
