Research Industry News
New Technology from Decipher Allows Enhanced Mobile Data Collection
From new capabilities for uploading rich media to expansion of data collection methods, Deciphers technology solutions bring mobile surveys into to the future.
Decipher, a comprehensive market research services firm, has implemented new mobile technology within the Beacon survey and reporting platform to allow uploading of rich media via smartphone, among other core improvements. Researchers are using this new technology to enhance traditional research with features like in-the-moment online diaries (avoiding sometimes faulty traditional recall measures), in-store shopping experience recording, integration of photos and videos taken by respondents and more instantaneous feedback methods.
Weve done several rounds of first-hand research on mobile survey access and completion rates, representing nearly two million respondents, so we knew it was vital to evolve and enhance technologies that specifically serve the mobile respondent, said Kristin Luck of Decipher. Weve made it easy for clients to integrate a mobile offering into their survey outreach and have those results feed seamlessly into their overall research practice. This means that they are getting a true, platform agnostic picture of respondent preferences in order to make better informed business decisions.
With more than 20 percent of respondents currently accessing surveys from smartphones and other mobile devices, Decipher has made it a priority to serve mobile survey takers by implementing new technologies that allow foolproof rendering of surveys on these devices. Specific technology upgrades that help ensure data collected on mobile platforms contributes accurately to the overall research results include:
Uploading of rich media, such as video and photos, via smartphone
Expansion of dynamic question types available for the mobile survey user
Ability to collect geolocation data to analyze geographic and mobility usage
Complete replacement of Flash (incompatible with many mobile devices) with HTML5
Beacon is Deciphers survey and reporting software suite that features an easy-to-navigate, user-friendly interface and a comprehensive suite of custom survey tools for authoring and deploying professional online and mobile surveys. It allows numerous question formats, multiple languages and branding customization. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform, and has integrated iModerate qualitative conversation technology for both online and mobile surveys.
A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isnt interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.