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Research Methods

uSamp’s Mobile Web Feature – New Survey Innovation

USAMP ANNOUNCES INNOVATIVE MOBILE SURVEY FEATURE, EXPANDING SAMPLE REACH TO MILLIONS OF GLOBAL USERS OUTSIDE OF MOBILE APP

uSamp Mobile Web Survey

Researchers Can Now Cost-Effectively Collect Photo and Video Responses from Mobile Web Browsers

LOS ANGELES (December 4, 2013) — uSamp (United Sample, Inc), a leader in providing targeted audiences for global consumer and business insights, announced today the first and only mobile technology that enables researchers to collect photo and video responses from survey participants on mobile devices without requiring the use of an app. With this new development, uSamp is removing a barrier that will expand its footprint and continue to provide clients greater mobile consumer reach in real time.

“uSamp’s mobile Web feature is a powerful new way for researchers to easily send surveys to their vast list of contacts without requiring an app download,” said Lisa Wilding-Brown, Senior Vice President of Mobile Business Solutions, uSamp. “Significantly, our mobile feature will combat existing mobile survey challenges, such as high app uninstallation rates, while also providing consumers with a better overall experience and rich media features, like photo or video.”

Rich media capture helps give researchers more qualitative insight into what consumers are thinking, hearing and seeing at pivotal, decision-making moments.

Nearly two-thirds of all adult cell phone owners are browsing online from their mobile device, and uSamp is seeing monthly mobile visits to its survey platform in excess of 2.5 million. As these numbers are only growing, uSamp is creating a paradigm shift in the mobile research space to capture more supply. Overall, the new mobile feature will enable uSamp clients to reach a wide breadth of demographic groups in a more cost effective, representative and engaging way.

For more information on uSamp’s mobile solutions, visit:

http://www.usamp.com/technology/mobileWeb.

About uSamp

uSamp is the technology leader in sample and insights solutions providing automation, mobile and global solutions for marketers. Based in Los Angeles, with five offices in the United States, Europe and Asia, uSamp has been recognized in Inc.’s 500|5000 exclusive ranking of the nation’s fastest-growing private companies.

For more information visit www.usamp.com.

usamps-mobile-web-feature-new-survey-innovation

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