Webinar: Using social media in a “brandless” category

When: February 28, 2013, 3pm CET and 1pm EST
Presenter: Sourabh Sharma, Communication and Social Media Research Expert

About the webinar:
Digital communications is today\’s leading marketing force, owing to the fact that consumers have candid conversations about brands online. Yet, it is more challenging to derive insights in a category where there are excessive brands, or where the category overpowers the brands, making it virtually \’brandless\’. Illustrated by a butter/margarine case study and stepping back to cover some fundamentals of social media research, Sourabh will reveal how to revitalize your digital communications with greater effectiveness in such a scenario.

Register (free) at:

About SKIM:
Founded in 1979, SKIM is a dynamic and rapidly growing market research agency with offices in New York, San Francisco, Rotterdam, Geneva and London. Combining market-specific expertise and knowledge of advanced research methodologies, SKIM is a valued partner for multinational companies in consumer packaged goods, healthcare, consumer health, telecommunications, technology and financial services. Leading companies around the globe rely on SKIM researchers for strategic guidance on pricing, communication and new product development. Visit for more information.


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