Plano, TX – March 12, 2012 – Research Now, the leading global online sampling and data collection company, today announced that it has further developed its unique B2B screening tool, now enabling clients in North America to collect additional insight on B2B respondents in Canada, France, Germany and the United Kingdom. The tool was first launched on Research Now’s US business panel in October 2011, where SIC codes are also available, and is exclusive to Research Now among online panels.
Now with an international scope, the tool will work in conjunction with the pre-screening process to provide clients D&B D-U-N-S® Numbers on B2B respondents from Research Now’s existing B2B panels in Canada, France, Germany and the United Kingdom. Clients can then use the D-U-N-S Number to link back to their own data, uncovering further segmentation attributes for more in-depth analysis based on the respondents’ given company or industry. If a client does not currently have the D-U-N-S Number integrated into their data, they can work with D&B to cleanse and match their data to D-U-N-S Numbers, enabling this new insight from Research Now’s tool.
“Following a successful launch in the United States and a growing demand for international insight, we are excited to offer this enhanced capability on our business panels in Canada and parts of Europe,” said Kurt Knapton, President and Chief Executive Officer of Research Now. “Working closely with D&B, we manage the only online panel now able to offer our clients this exclusive insight that allows for more informed decision-making based on multi-country B2B studies.”
Simple to implement and seamless to the survey respondent, Research Now’s product offerings consist of both a mandatory and an optional D-U-N-S® Number capture. The former method disqualifies respondents if they choose not to provide information, whereas the latter allows respondents to proceed into the survey if they choose to skip this step. Both options are currently available to clients across North America on the e-Rewards® Opinion Panel in the United States, Canada, France, Germany and the United Kingdom. More information about this service can be found online at www.researchnow.com.
About Research Now
Research Now is the leading global online sampling and online data collection company. With over 6 million panelists in 38 countries worldwide, Research Now enables companies to listen to and interact with real consumers and business decision makers in order to make key business decisions. Research Now offers a full suite of data collection services, including social media sampling, and operates the Valued Opinions™ Panel and e-Rewards® Opinion Panels. The company has a multilingual staff located in 24 offices around the globe and has been recognized for four consecutive years as the industry leader in client satisfaction. Visit www.researchnow.com to learn more.