(Wilton, CT) Toluna, one of the world’s leading online research respondent and technology providers, announces the launch of SmartSelectSM,a patent-pending methodology developed to reduce the risk of conducting survey research among respondents selected by means other than probability sampling.
The SmartSelectSMmethodology enables researchers to select potential survey respondents with demographic, attitudinal, and behavioral characteristics that precisely match those of the target population of interest. The respondents who are in turn selected provide more accurate information than respondents selected by other means. Unlike methodologies that place limits or controls on the sources from which they might select respondents, SmartSelectSMopens the door safely to just about any potential respondent irrespective of his or her originating source.
According to George Terhanian, Toluna’s President of North America, “the SmartSelectSMmethodology is versatile and of possible interest to diverse groups worldwide, including market, government, and public opinion researchers, and various types of researchers working in academia, such as statisticians, sociologists, psychologists, and political scientists.”
John Bremer, Chief Research Officer for Toluna, added “the theoretical underpinnings of SmartSelectSMlie in a category of statistical work known as selection-bias modeling. By developing SmartSelectSM, we are transforming theory into practice in a novel way that will engender a far deeper sense of confidence and trust in many types of online research, such as tracking studies that depend on multiple sample sources.”
Toluna presented research-on-research pertaining to SmartSelectSMat CASRO’s Online Research Conference, March 2, 2012 and will host a series of webinars with the Advertising Research Foundation (ARF) and Market Research Bulletin (MRB) in March and April. For more information, or to register for an upcoming webinar click here.
SmartSelectSMis available to clients that run projects with US-based respondents. The methodology will soon be available in multiple geographies.
Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology. Toluna provides a comprehensive proven, scalable solution that enables companies to answer questions of their target audience quickly and efficiently.
Toluna leverages a unique approach to respondent recruitment and engagement with its online ‘community’ and proprietary respondent engagement methodologies and guarantees that the data clients receive is of the highest quality. Recently, the company launched SmartSelect™ which is a respondent-level methodology designed to ensure more representative, reliable market research data.
Further, Toluna provides the industry’s leading technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities. Toluna’s products include PanelPortal™, AutomateSurvey™, QuickSurveys™.
Toluna has offices in the US, Canada, UK, France (headquarters), The Netherlands, Romania, Germany, India, Australia, Japan and Hong Kong.