New API seamlessly allows data from any sample source, including proprietary databases and community panels, to be sent to the survey platform, providing simplified integration of customer data.
Decipher, a comprehensive market research services firm, has integrated a new sample and panel application programming interface (API) into its market research and reporting platform, Beacon. This new API means that Beacon users can now easily integrate existing data on panelists from customer databases, communities or other custom panel sources. It allows Beacon to pull in this data for inclusion in reporting and for use in controlling the flow of the survey.
The new Sample and Panel API, coupled with Beacon’s existing Data API, allows users to freely exchange data between customer databases and surveys. That is, customer data can be fed into surveys and survey data in return can be retrieved and appended to the customer or panel database.
”Adding this new panel API to Beacon is a great solution for those companies who manage their own community panels or frequently contact their customers.,” said Jayme Plunkett, co-CEO of Decipher. “All of a customers existing information, such as demographics, profiling and usage data, is now easily accessible in surveys and reporting for a more holistic view of the respondent. Additionally, customer and panelist data can be further enriched by appending key data from the surveys.”
As a robust Research Hub, Beacon serves as a central location where users can view all their research initiatives in a single location. Beacon is Decipher’s survey and reporting software suite that features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys.
About Decipher A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.
