New features give market researchers direct access to Instantly Automated SampleTM and predefined audiences
InstantlyTM, the leading audiences and insights solutions provider, today announced key updates that let market researchers, sample buyers and marketers order sample with greater ease. Key among these features is unrestricted access to Instantly Automated SampleTM, the leading online tool that allows businesses to target specific consumers for research, purchase sample and manage studies. Prior to this announcement, only users with special permissions could use Automated Sample.
Further updates to the Instantly platform include new templates for quickly targeting common consumer segments–such as millennials, high income individuals and primary grocery shoppers. The company is also making Instantly Automated Sample APITM available to research firms and other businesses who want to access Instantly sample within their internal or preferred systems. All of the enhancements reflect Instantly’s goal of making sample more accessible to businesses who need to conduct consumer research quickly.
“Today’s market researchers are being asked to complete studies in short order, which is why our audiences solutions are flexible and fast enough to accommodate their changing needs,” said Jim Collins, EVP of Audiences at Instantly. “We’re dedicated to improving sample delivery through technology and to helping our clients achieve greater efficiency in their day to day research.”
With the updates released today, any Instantly user will be able to log in to Automated Sample, build an audience, view pricing and feasibility, and create and save projects. Instantly users can also use the platform to request a quote for sample or build and launch a survey to real consumers online or on their mobile devices. The updates are available in the U.S. and will be released in the U.K. before the end of 2015.
Instantly’s highly engaged audiences are richly profiled and segmented, providing quality feedback for various types of research, including online or mobile surveys, in-home or in-store studies, advertising effectiveness measurement and more.
About Instantly, Inc.
Instantly™ is the world’s largest audiences and insights platform, providing researchers and marketers with immediate access to consumers and automated insights tools to make faster, better decisions. Instantly is based in Los Angeles, with offices in the United States, Europe and Asia.
