World’s Largest Consumer Audience Panel Will Be Managed by Veteran Technology Leader
June 2, 2015. Los Angeles, CA – InstantlyTM, the world’s largest audiences and insights platform, announced today the appointment of Jim Collins as its executive vice president of Instantly AudiencesTM. For eight years, Instantly has been a leading provider of global audience sample to market research firms and Fortune 500 brands for all types of online and mobile research studies.
As the leader of Audiences, Jim will focus on the continued growth of Instantly’s large consumer panel while further optimizing project feasibility, panelist responsiveness and survey completion.
“The opportunity to work with the great team at Instantly to help drive growth and change in the company and its marketplace was one I simply couldn’t pass up,” said Jim. “The company’s remarkable history, scale and marketplace positioning offer an enormous opportunity, and one that I’m looking forward to pursuing using all of my past experience.”
Jim has 25 years of experience driving growth through sales and customer experience at small, medium and large companies in industries as diverse as government service to software and information technology. Recently, Jim was CEO at Sycamore Canyon Strategies, a small- and medium-sized business consultancy focused on strategy and the dramatically changing sales and marketing landscape.
Prior to Sycamore Canyon Strategies, Jim held a succession of senior leadership roles at early-stage and mature companies in software, technology solutions and internet services. As CEO at Affinity, Inc., he and his team built the nation’s largest specialized internet services company. As CEO at Pictage, Jim helped establish the company as a leading services provider in the professional photography industry, and as CEO at Bizmago, he led a team providing full-service advertising support to small businesses.
“Jim’s diverse leadership experience and unique perspective will be invaluable as we invest in and fortify our audience business so we can continue to provide marketers with any audience for any study at any moment,” said Alan Gould, CEO, Instantly.
About Instantly, Inc.
Instantly™ is the world’s largest audiences and insights platform, providing researchers and marketers with immediate access to consumers and automated insights tools to make faster, better decisions. Instantly is based in Los Angeles, with offices in the United States, Europe and Asia. For more information, visit www.instant.ly.