Leading MR platform players partner in first-of-its-kind supply API integration
In one of the largest integration deals in MR supply, Asia’s premier research panel platform GMO Research has partnered with global panel marketplace platform provider Cint. The agreement connects GMO Research’s Asia Cloud Panel platform with Cint’s global exchange – OpinionHUB – adding more than 3 million GMO Research respondents to the existing 15 million active panellists in the exchange. The result means MR players can now access significantly extended reach of high quality, deeply profiled panelists across Asia via an automated process via Cint’s DIY Access/Access Pro user-interfaces or fully automated APIs.
The deal also includes the first agreement as part of the launch of Cint’s ‘Private Pricing’ solution, which allows buyers and sellers to negotiate rate cards and commercial arrangements directly whilst leveraging Cint’s platform and technology to handle the sourcing and delivery of sample in a fully automated way. GMO Research has struck the Private Pricing arrangement with SurveyMonkey, the world’s leading online survey platform, directly, which will see SurveyMonkey extend its strategic partnership with Cint and source all GMO Research supply via the Cint OpinionHUB platform alongside its existing supply chain management process in the same system.
A number of successful projects have already been completed in the GMO Research Cloud panel assets by customers of Cint around the world. This includes the first ‘Private Pricing’ project, with the result seeing a west-coast US buyer collecting 200 completed interviews with seven per cent incidence rate from Japanese consumers gathered within 12 hours, with less than five minutes of manual work, just one email involved, and all data readable in SurveyMonkey’s insight tool immediately
GMO Research is one of the largest multi panel operating platforms in Asia, with panels in 13 countries. Nicholas Antram at GMO Research commented: “We share equal excitement about the integration as it brings two of the leading platforms in the industry together. Cint has a well established and respected reputation globally, especially in Europe and North America where we are very enthusiastic to open up the supply for the growing demand in Asian samples. We welcome the integration as it will help GMO Research’s Asia inventory grow and mature.”
Richard Thornton at Cint said: “This integration is one of the largest done in MR on the supply side, with two major leading players integrating and opening up their respective technology and platforms. This partnership also signifies a shared vision and philosophy around supply chain efficiency in data collection for MR and insights.
“We believe this integration illustrates the current trend of platforms and technologies coming together to create value for customers, spelling great news for the industry and easier access to a broader pool of engaged respondents for research. We are delighted GMO Research chose Cint as its first major integration partner and welcome the addition of their quality Asian panel assets which perfectly complement the worldwide reach of OpinionHUB,” he added.
Cint empowers access to opinions by innovating the way market insight is gathered; reaching over 15 million people in 60 countries, all recruited through 800 different panel owners like publishers, local media outlets, market research agencies and non-profits. Cint’s exchange platform, OpinionHUB, the fully transparent insight marketplace, brings together questions and answers from all around the world. Cint is headquartered in Stockholm, Sweden and has offices in major cities across Europe, North America and Asia-Pacific.
About GMO Research
GMO Research, Inc. (TSE:3695) is a one-stop research solution platform provider. Offering full-service capabilities spanning across all industries and powered by one of the largest panels in Asia, we make research easy through seamless bilingual communication and solutions that cater to our clients’ needs. In addition to the traditional qualitative and quantitative methodologies, we also offer a number of proprietary methodologies including Eye Tracking, Scanamind, Mobile Research, MROC, and more.
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