Leading Research Firm Uses Data Enhancement Service to Ensure High-Quality Feedback for Customers
BOSTON, MA–(Marketwired – Apr 16, 2014) – Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, today announced that McMillion Research, a premier online panel company, will use Experian Data Quality data enhancement and data quality services to ensure the quality of online panelists. Previously, Experian Data Quality has verified existing panelists within the research firm’s database, and McMillion now also will leverage the service to check all new panelists as they sign up.
“We need to ensure the quality of our data during the survey process and provide our customers with the best results possible,” said Jay Mace, senior vice president at McMillion Research. “By doing this additional check with Experian Data Quality, we instantly can screen panelists as they join and follow up if there is reason to believe the individual should not be included in the panel. This gives our customers confidence that our Mindfield Online™ panel has been verified.”
Experian Data Quality address verification will be used to confirm that contact details are entered accurately, and data enhancement will assess the likelihood of contacting a specific individual using the contact information provided. The check is done in real time, allowing all panelists to be screened fully before they take part in research.
“Data quality tools play a key role in validating customer information as it is entered, but data enhancement allows our customers to have better insight on the individuals they engage with,” said Thomas Schutz, general manager, Experian Data Quality. “By verifying that an individual can be reached using the contact information provided, businesses can help alleviate fraud and also guarantee they are able to engage with individuals in the future.”
About Experian Data Quality
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.
Established in 1990 with offices throughout the United States, Europe and Asia Pacific, Experian Data Quality has more than 13,500 clients worldwide in retail, finance, education, insurance, government, healthcare and other sectors. For more information, visit http://www.qas.com.
About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight and targeting, data quality and cross-channel marketing. We help organizations from around the world intelligently interact with today’s dynamic, empowered and hyperconnected customers. By coordinating seamless interactions across all marketing channels, marketers are able to plan and execute superior brand experiences that deepen customer loyalty, strengthen brand advocacy and maximize profits.
For more information, please visit http://www.experian.com/marketingservices.
About Experian
Experian is the leading global information services company, providing data and analytical tools to clients around the world. The Group helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score, and protect against identity theft.
Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2013, was US$4.7 billion. Experian employs approximately 17,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; California, US; and São Paulo, Brazil.
For more information, visit http://www.experianplc.com.
Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein are the property of their respective owners.
