Today’s consumer demands a little give and take – a two-way dialogue between them and the company. A traditional one-way sell just won’t work. This represents a shift in the way marketers have traditionally thought about selling their products and services. However, with the rise of Facebook, Twitter and the like, this new model is here to stay. Social media provides the easiest two-way communication vehicle and not surprisingly, it’s what moved the power from the advertiser to the consumer.
Just taking the time to listen to and converse with your consumer can pay off in the form of tangible marketing results. The insights that can be gained by simply having a dialogue with your audience can help you understand their problems, concerns, needs and wants. It can give you the feedback necessary to create messaging that resonates, produce products that satisfy their needs, and develop experiences that reflect their perception of your brand. Not to mention the fact that it can just plain serve to strengthen your relationship with consumers.
