TolunaAnalytics™ can now be used to analyze tracker study survey data
(Wilton, CT) Toluna, one of the world’s leading online research respondent and technology providers, announces a number of feature enhancements to TolunaAnalytics™, the company’s web-based data reporting, analysis and visualization tool. These enhancements include the ability to analyze survey data from tracking studies.
“Our clients have been looking for new ways to extract meaning, value, and compelling data-driven stories from tracking studies,” stated Carol Haney, Toluna’s Senior Vice President of Product Marketing. “Through TolunaAnalytics, they can now educe important insights instantly, within time periods they specify, using custom filters to select specific sub-populations of interest, and more. Our clients no longer have to look through thousands of pages of banner points to identify critical changes in key measures. TolunaAnalytics makes it easy to spot those changes quickly.”
Summary of TolunaAnalytics Enhancements
• Available for continuous and multi-wave trackers.
• Analyze integrated multi-country tracker studies by reviewing data by country or across all countries – and by language.
• Share online reports with collaborators in real-time – filtered by product, region, location, and more – wave on wave.
• Instantly see trends in standard time slices – daily, weekly, monthly, quarterly – or create custom time slices.
• Overlay custom weights across datasets to make representative of desired population.
• Run significance tests on crosstabs and create derived variables without needing to resort to code or syntax.
“Many of Toluna’s tracking study clients already leverage SmartSelect™, our respondent-selection methodology for ensuring sample comparability across multiple waves of such studies,” stated John Bremer, Chief Research Officer at Toluna. “Among other benefits, SmartSelect™ helps to prevent tracking study clients from mistaking sample composition changes for changes in what they are trying to measure and track in the first place. The newly-enhanced Toluna Analytics is SmartSelect’s perfect partner.”
TolunaAnalytics can expedite data analysis, as data are accessible within a single user-interface within moments of project launch. TolunaAnalytics is easy-to-use and ideal for the novice and expert analyst alike. Users can weight data, create segments and conduct significance testing, as well as their own cross-tabulations, and personalized PowerPoint presentations. TolunaAnalytics is compatible with all browser types and devices, whether they are computers, Smart phones, or tablet PCs.
TolunaAnalytics has been offered to clients as a standard feature for all full-service data collection projects (including mobile surveys, and the company’s branded community panel product, PanelPortal™) since 2009.
About Toluna
With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market-research agencies, media agencies and corporations. Toluna’s survey research has informed stories in the Financial Times, Advertising Age and Time Magazine.
Toluna pioneered a one-of-a-kind approach to recruiting and engaging members through Toluna.com, its online social voting community. Recently the company launched SmartSelect, a sophisticated respondent selection methodology for assuring sample representativeness and increasing response accuracy.
Toluna provides the industry’s leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™.
