Toluna Adds Sophisticated Geo-Fencing Capability to TolunaMobile Diary™
(Wilton, CT) Toluna, one of the world’s leading online research respondent and technology providers, today announces that the company’s TolunaMobile™ Diary can now use geo-fencing to target survey respondents based on their location.
As Carol Haney, Toluna’s Senior Vice President of Group Product Marketing, explained, “The ability to push surveys to Toluna’s panelists based on their location presents limitless opportunities for in-the-moment market research. The TolunaMobile™ Diary is ideal for any brand interested in capturing in-the-moment feedback through diaries, ethnography, and tracking across diverse topics in nearly any language worldwide.”
The TolunaMobile™ Diary is available for use on smartphones and tablets. The app features a flexible method of presenting questions and responses to users’ in-store, including the ability to present and upload video, images, and read UPC barcodes. The app can send automatic and customized reminders to prompt respondents to enter information based on location and event, optimizing engagement. Now, the TolunaMobile Diary can push surveys to respondents as they enter a specific location, or geo-fence, thus getting as close to in-the-moment research as possible. The geo-fencing capability is available in countries in multiple countries. Surveys are available in over 30 different languages.
Click here to learn more about TolunaMobile™ or download a White Paper, or Case Study.
About TolunaMobile™
Toluna offers best-in-class mobile surveying technology, coupled with access to ‘on-the-go’ members of Toluna’s multi-million-member community of cooperative survey respondents. Toluna can deliver on all varieties of mobile survey designs, including in-home-use and product testing, diary studies, ad testing, mystery shopping, mobile communities, and mobile qualitative studies.
To learn more about the TolunaMobile™, and TolunaMobile™ Diary Studies, click here: http://www.toluna-group.com/mobileonline-surveys/mobile-survey-solutions/.
About Toluna
A pioneer in the dynamic world of marketing research, data collection, reporting and visualization, Toluna brings together people and brands in the world’s largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.
Our social voting community of more than 6 million members spans more than 41+ countries, enabling our clients to develop a deeper understanding of anyone, anywhere, anytime they need it.
Toluna provides the industry’s leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™ and Toluna Analytics™.
With 18 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market research agencies, media agencies and corporations.
