Wahoo’s Fish Taco Achieves 400 Percent Higher Than Average Mobile Redemption Rates with CircleShout’s Digital Engagement Mobile Platform
National Restaurant Chain Boosts Revenue, Customer Engagement, Frequency and Retention with CircleShout
Santa Ana, Calif. June 10, 2015 – When Wahoo’s Fish Taco (www.wahoos.com) needed a means to engage its guests via their mobile devices, it looked at every conceivable payment, ordering, and loyalty solution available. It took action with CircleShout’s Digital Engagement Mobile Platform, the only solution that truly offered everything its guests would want and with the kind of experience they have come to expect from Wahoo’s (www.circleshout.com). CircleShout completely customized the solution to get Wahoo’s a fully branded, cost-efficient mobile services platform in very little time.
Wahoo’s implemented CircleShout’s platform through a five-step program in a national rollout to all [40+] of Wahoo’s corporate locations featuring online and mobile ordering, events RSVP, a new loyalty structure, suggestive ordering and hyper-local targeted engagement.
Acceptance of the new time-saving, customer-focused platform – as well as hard results — has been immediate and surpassed expectations for driving revenue, frequency, and customer engagement to record-high levels at the restaurant chain.
According to Wahoo’s Co-Founder Wing Lam, “Our return on investment has been incredible and the app is connecting with customers on a tremendous level.”
Since launching, recent promotions have increased download rates north of 200 percent week over week. Through this growth, the Wahoo’s app maintains an average number of user sessions per month that is 46 percent higher than the industry standard, helping both gain and retain new customers for Wahoo’s.
This is due in part to the fact that more than half of all Wahoo’s mobile rewards sent are redeemed, a 400 percent higher redemption rate than the industry average. Those redemptions are resulting in increased sales, as Wahoo’s average ticket for mobile and online orders are respectively 2 and 2.5 times higher than the average dine-in customer. When combined, these new ordering methods are responsible for a net-new growth of nearly seven percent in revenue for total takeout sales across the chain’s corporate locations.
CircleShout’s secret sauce for the Wahoo’s app is based on a unique three-part algorithm for customer behaviors and interests. “Learning from behaviors across these three dimensions gives merchants actionable data to lead their customers to increasingly personalized, targeted, and relevant purchases over time,” said Ian Rice, CEO of CircleShout. “Unlike other digital engagement systems, CircleShout closes the loop. It helps to identify relevant customer groups, encourages customers to state their unique interests and preferences, and then empowers merchants to lead customers to a transaction based on those stated interests. The ‘intelligence’ gleaned from this process allows merchants to refine and retarget customers in a whole new way, making CircleShout a dramatically more effective tool for merchants to interact with their customers and communities.”
This all-mobile experience opens up new opportunities for restaurants to drive incremental sales by leveraging the increasingly on-the-go nature of customers. With CircleShout, a restaurant could offer targeted and relevant discounts to unique pre-qualified customers to encourage purchases at specific locations, during key times of the day or on certain days of the week, added Rice.
(Reward Options, Suggestive Ordering, Mobile Ordering)
The updated version of the Wahoo’s app will be released on June 10th in the Apple App Store and Google Play Store for all iPhone, all iPad and Android devices. Go to www.wahoos.com/app to download.
For more information about CircleShout, the creator of the Wahoo’s app, visit www.circleshout.com. To see how CircleShout works, watch the video at https://circleshout.wistia.com/medias/dvfzmp2dgq.
About CircleShout:
CircleShout is the only digital engagement platform powered by Social Circle Loyalty™ that delivers best-in-class white-label loyalty, ordering, payment, and marketing solutions for restaurant companies who want to directly connect with their customers and boost sales. Its world-class management team includes renowned restaurant operators, award-winning technology architects, and nationally recognized business executives. The privately held corporation is headquartered in San Diego, California with multiple offices across the US and Europe. To learn more about CircleShout, visit www.circleshout.com.
About Wahoo’s Fish Taco:
For the past 25 years, customers have enjoyed Wahoo’s eclectic Mexican/Brazilian/Asian menu delivered with a Hawaiian North Shore vibe. Founded by brothers Wing Lam, Ed Lee and Mingo Lee, Wahoo’s Fish Taco, a community mainstay and worldwide pop culture phenomenon, has been serving up its eclectic Mexican-Brazilian-Asian menu since 1988. Celebrated for its fresh food, pro-athlete support and charity involvement, Wahoo’s is recognized across multiple states. During the past two decades, the restaurant chain has grown to include more than 65 locations throughout California, Colorado, Texas, Hawaii, Nevada, New York, Nebraska, as well as Japan. To learn more about Wahoo’s Fish Taco, visithttp://www.wahoos.com.
