INSTANTLY HIRES FIRST GENERAL MANAGER FOR AUTOMATED SAMPLE
Next-Gen, Audience Insights Solution to be Led by Experienced Analytics Executive
APRIL 15, 2015, LOS ANGELES, CA – Instantly, the world’s largest audience and insights platform, announced today the appointment of Carla Bourque as its General Manager, Automated Sample. Instantly’s Automated Sample solution is a next-generation sample management system that provides real-time access to millions of high-quality, richly profiled respondents.
As the head of Instantly’s Automated Sample solution, Carla will build on the company’s momentum and lead the team into new areas of market growth and innovation.
Carla has over 15 years of experience driving sales, marketing, and operations for high-growth, companies that serve global consumer brands and agencies.
Most recently, Bourque was the CEO of Smartify, a marketing automation and analytics innovator where she was responsible for overall operations and managed a cross-functional team including sales, client services, marketing and engineering.
Prior to that, she held senior management roles directing sales, marketing, operations and partnerships for leading marketing analytics companies including: Buddy Media (acquired by Salesforce), Say Media (formerly Six Apart), Nielsen Online, Catalina Marketing, Rapt (acquired by Microsoft) and Jupiter Media Metrix (acquired by comScore/Nielsen).
“Carla’ s strong background in igniting sales, marketing and business development for high-growth analytics and technology companies makes her well suited to transform our advanced proprietary Automated Sample technology into an industry-wide solution,” said Alan Gould, CEO, Instantly.
Carla is a frequent industry spokesperson on topics including: Consumer Marketing, eCommerce, Big Data, Monetization, Content, Advertising, Social Media, Mobile, Analytics, and Insights. She has been a featured speaker at leading industry organizations such as the Interactive Advertising Bureau, Digital Hollywood, and Advertising Research Foundation. Carla earned a B.A. in English from the University of New Hampshire, with a concentration in Media and Communications.
About Instantly, Inc.
Instantly™ is the world’s largest audience and insights platform, providing researchers and marketers with immediate access to consumers and automated insights tools to make faster, better decisions. Instantly is based in Los Angeles, with offices in the United States, Europe and Asia. For more information, visit www.instant.ly.
