Using Bluetooth’s Beaconing Technology, Companies can Engage Consumers Immediately
AUSTIN, TX (September 30, 2014) – Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, announces a comprehensive set of research options to augment in-store beaconing via smartphones. A beacon is an intentionally conspicuous device for attracting consumers to a specific in-store location. Using Bluetooth, beacons can deliver special shopping discounts or product information within specific aisles or departments of a retailer’s location. Similarly, beacons can be used to request feedback from shoppers, for instance as they exit a store or department.
Integrating Kinesis with apps that interact with beacons will allow partners to obtain feedback via surveys and communities, in addition to other market research applications. Kinesis can be integrated to existing retailer apps, or to third-party apps that use beaconing to dispense coupons, provide shopper incentives, or provide enhanced product information. Additionally, Kinesis’ panel management solution can be used to provide a complete end-to-end “voice of the customer” solution that marries in-store activity with traditional research methodologies.
Kinesis CEO, Leslie Townsend explains “Kinesis offers a survey solution triggered by beacons, as well as the ability to empanel and reward shoppers on the spot with the same reward mechanisms for research that are used with beaconing today. Retail and third-party apps can quickly leverage a comprehensive research platform via a simple integration to enhance their overall value proposition and more readily monetize their apps.”
As a pioneer in mobile research software, Kinesis continues to innovate. Location and behavior-based engagement options offer the ability for market research, consumer reward, and retail apps to connect with consumers at exactly the right time and place. Using Kinesis, the consumer’s phone is recognized and the user experience is customized to each unique retail environment. Beaconing, which represents the next revolution in mobile marketing for retailers, can be combined with a comprehensive array of research tools to measure their effectiveness and provide an overall customer satisfaction solution that is delivered in the moment.
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com or visit www.kinesissurvey.com.
