Honored as Executive of the Year in the Small Business Category, Brooks leads the charge in intelligent shopper insight
Rebecca Brooks, Partner and Co-founder at a respected Los Angeles-based market research firm, Alter Agents, has been named a bronze winner in the small business category in Best in Biz Awards 2015. Chosen from a mix of more than 600 nominations received this year, she was selected for her inspiration and innovations. The fifth annual program in North America boasted the highest number of submissions to date from a wide array of public and private companies of all sizes and from a variety of industries and geographic regions in the U.S. and Canada.
“I am delighted to accept the honor as a Best in Biz executive,” says Brooks. She bases her work on the belief that excellent work can only be achieved in an environment that fosters passion, creativity and reverence. With almost twenty years experience in the research industry uncovering intelligent shopper insights, her passion and commitment to forging new brand directions is stronger than ever in the convergence of research in the digital world.
Over the last few months, Brooks has led the development and upcoming launch of Shopper STAT, a new tool that represents the next generation of shopper intelligence research. Shopper STAT uncovers habits of promiscuous shoppers for brand giants such as eBay, Google, Hyundai, Yahoo, Viking River Cruises. Prior to the birth of Alter Agents earlier this year, Brooks worked at Hall & Partners, a brand and advertising consultancy, where she was Managing Partner responsible for overseeing all quantitative research in the Los Angeles office.
Winners of Best in Biz Awards 2015 were determined based on scoring from an independent panel of 46 judges from highly recognized newspapers, business, consumer and technology publications, radio outlets, and analyst firms. In addition to the numerous judges returning from previous panels from years 2011 – 2014, this year’s judging panel included several worthy additions to the high-profile group. The panel included contributors to ABC, About.com, Bloomberg Businessweek, Buffalo News, Business News Daily, Chip Design Magazine, Computerworld, Consumer Affairs, CRN, ECT News Network, eWeek Channel Insider, Fast Company, Fierce Online Video, Forbes, FOX News Latino, Hartford Business Journal, Inc. Magazine, InfoRisk Today, Information Week, King Features Syndicate, L.A. Biz, MediaPost, Motley Fool, PE HUB, Phoenix Business Journal, Portland Business Journal, ReadWriteWeb, San Jose Mercury News, Silicon Valley Business Journal, Small Business Digest, South Florida Business Journal, Tech Cocktail, Wired, Woman’s Day and Xconomy.
“What impressed me about this year’s entries was their depth, variety and energy,” said Dale Dauten, having served on every judging panel during the past five years of Best in Biz Awards. “Studying these entries, you feel the rush of relentless creativity. Hang on for the ride – the engine of innovation is racing ahead.”
For a full list of gold, silver and bronze winners in Best in Biz Awards 2015, visit: http://www.bestinbizawards.com/2015-winners.
About Alter Agents
A full service market research and brand consultancy, the Alter Agents team has a long history of brand strategy and communications experience. They specialize in shopper journey research developing leading edge insights. More at www.alteragents.com
About Best in Biz Awards
Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in two separate programs annually: North America, and International. Entries will begin to be accepted in the fourth annual Best in Biz Awards International program in January 2016. Any organization worldwide may enter any of the more than 60 company, department or team, executive and product categories. For more information about the entry process and categories in the International program, please visit: http://intl.bestinbizawards.com.
