Self-serve sampling platform enables users to choose survey respondents, assess feasibility, price, launch and manage projects 24×7.
Toluna, a leading online research respondent and technology provider, today announces the launch of SampleXpress™, a self-serve sampling platform that enables Toluna clients to choose survey respondents, assess feasibility, price, launch, and manage projects 24×7 from the comfort of their office or home. This revolutionary, new platform includes an application programming interface for clients that would like to request sample from within their own supply-chain systems, further automating the project field and management process. SampleXpress users can add, subtract, or otherwise modify sample sources, including those of third-party suppliers, in real-time while projects are in the field.
“The launch of SampleXpress demonstrates Toluna’s ongoing commitment to empower the market research industry with technology-driven solutions that reduce cycle time, cost, and accelerate the delivery of valuable insights,” says Frederic Petit, CEO. “It represents a remarkably important milestone both for Toluna and the entire market research industry.”
“Intuitive and easy-to-use, SampleXpress is ideal for projects that range in scope from a simple, single country one to a multi-country, multi-language survey involving thousands of respondents with uncommon characteristics,” says Carol Haney, SVP Product Marketing. “It offers our clients the features and associated benefits they have requested: they’ve told us that SampleXpress is giving them the power to make better, more informed sampling decisions while also gaining tremendous efficiencies. That is why we think of SampleXpress as ‘empowerment made easy, efficiency delivered’.”
Toluna will debut SampleXpress in conjunction with the ESOMAR Congress 2013, September 22nd.
About Toluna
With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market-research agencies, media agencies and corporations. Toluna’s survey research has informed stories in the Financial Times, Advertising Age, Wired and Time Magazine.
Toluna is the pioneer of a one-of-a-kind approach to recruiting and engaging members through Toluna.com, its online social voting community. Recently the company launched SmartSelect™, a sophisticated respondent selection methodology for assuring sample representativeness and increasing response accuracy.
Toluna provides the industry’s leading survey technology suite, enabling hundreds of organizations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™ and Toluna Analytics.
