World’s first automated survey platform to give companies and agencies strategic and actionable positioning insights in real time
London, UK, 27th March, 2014: Toluna QuickSurveys, the leading on-demand survey platform, today launched PowerPosition, an automated survey tool that provides fast turnaround, high-quality strategic positioning and communications insights to brands, research agencies, consulting companies and others.
Users of the new PowerPosition tool, which has been integrated into the Toluna QuickSurvey platform, are now able to:
- Identify their own brand or product
- Name three competitors
- List ten key attributes of a brand/product/service to assess
- Target whom they wish to interview
After following these four easy steps, results and insights are available in real time, with most projects complete within a few hours.
“The problem with most online survey tools is you still have to do the heavy lifting. We have taken a highly advanced market research methodology and placed it in the capable hands of every agency, brand and small business in the entire world. PowerPosition is the future of strategic research,” stated Phil Ahad, Vice President of Toluna QuickSurveys.
The Toluna QuickSurveys PowerPosition platform includes:
- Access to a panel of over six million global consumers with the ability to select profiles or to add a list of people
- A simple four-step launch process
- A full suite of analytics for interpretation and action
For more information on Toluna QuickSurveys PowerPosition, please visit www.quicksurveys.com.
About Toluna QuickSurveys
Toluna QuickSurveys takes the simplicity and cost-effectiveness of DIY survey-tools and adds speed and reliability by providing direct access to a global panel of more than six million people available to respond to surveys. No other survey tool in the market can match the speed, reliability and cost-effectiveness.
About Toluna
A pioneer in the dynamic world of market research, data collection, reporting and visualisation, Toluna brings together people and brands in the world’s largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.
Our social voting community of more than six million members spans more than 41 countries, enabling our clients to develop a deeper understanding of anyone, anywhere, anytime they need it.
Toluna provides the industry’s leading survey technology suite, enabling hundreds of organisations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™ and Toluna Analytics™.
With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market research agencies, media agencies and corporations.
Further information on Toluna can be found at http://eu.toluna-group.com.
