Market Research Bulletin


Civicom Chatterbox Bulletin Board Webinars Scheduled for January and February

Greenwich, CT USA, January 23, 2014. Civicom Marketing Research Services will provide a working seminar about using the Civicom Chatterbox® Bulletin Board, via a webinar entitled, The Practical Solution: Civicom Chatterbox® Multimedia Board. The program is scheduled for two dates: January 23rd and February 6th, both at 1pm Eastern Time.

Civicom Chatterbox® Bulletin Board Webinars Scheduled for January and February

Participants will be able to see the various features and advantages of using web-based bulletin boards that offer the ability to feature and upload multi-media, such as audio recordings, photos, text messages, and videos. The webinar will also feature a discussion of projects where Civicom Chatterbox® has been used as an effective tool for gathering qualitative insights.

Bulletin boards are considered valuable tools for holding asynchronous focus groups because these discussions help bring out key insights, opinions, and ideas about virtually any subject matter. In the field of marketing research, online bulletin board focus groups have been instrumental for researchers in the development of many products and services, especially during the early stages when prototypes and experimental versions are still in the process of refinement.

The Practical Solution: Civicom Chatterbox® Multimedia Board webinar will show how marketing researchers can greatly benefit from the versatility and flexibility of this tool. Civicom Chatterbox® is a practical solution for researchers because it was built around the needs expressed to Civicom Marketing Research Services by research professionals themselves.

Civicom Chatterbox® lets researchers easily connect with and manage study participants, and efficiently control the flow of discussions. It enables focus groups to be conducted in a flexible environment, which gives study participants time to think about their individual responses to discussion topics. Civicom Chatterbox® also offers a wealth of options for both the researcher and their respondents to include multiple forms of media in what they communicate to each other.

Civicom Chatterbox® brings together key functions for a richer online bulletin board focus group experience. Research proponents get a collection of tools that allow them to personalize the look of the discussion board with video messages and other multimedia content. Civicom Chatterbox® also offers options for private white label branding, as well as custom branding related to the specific study topic.

The Practical Solution: Civicom Chatterbox® Multimedia Board webinars on January 23 and February 6 are free events. Participants will also get be able to join an electronic raffle to win a 16GB iPod nano.

Interested parties can sign up for The Practical Solution: Civicom Chatterbox® Bulletin Board webinars by clicking on this link.

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