Marketing Research News & Insights
E-Tabs and Merlinco have formed a strategic partnership, with a seamless link between their respective analysis and reporting platforms to create a powerful research insight platform.
E-Tabs and Merlinco industry leaders in survey reporting and analysis software respectively, announce a new strategic partnership allowing seamless integration of their tools.
This will enable market researchers to perform their survey data processing in Merlinco’s MERLIN survey tabulation system and export the results directly into E-Tabs’ suite of reporting tools for instant charting and full report automation. This combination of tools provides users with the most powerful and flexible analysis and reporting platform available.
“We’ve always remained focused on the reporting end of the research process, allowing us to build the best reporting tools in the business, and similarly Merlinco has been doing the same on the analysis end”, says Benjamin Rietti, CEO of E-Tabs. “Therefore by allowing a seamless integration of our systems means both companies are opening up the ‘best of both worlds’ in terms of research insight analysis and reporting.”
Peter Jackling, Business Development Director at Merlinco added, “We are delighted to make this formal connection with E-Tabs. It is a logical development, bringing together the two market leaders to give our customers the ideal combination of powerful survey analysis a
nd reporting tools.”
Current clients of both firms are able to take advantage of this new partnership immediately by contacting their support teams, or any new customers may view the capabilities by visiting either http://www.e-tabs.com/e-tabs-and-merlinco-integration/ or http://www.merlinco.co.uk for more information.
About E-Tabs
Since 1993, E-Tabs’ portfolio of innovative market research tools has helped clients slash costs and streamline essential MR reporting processes. Their award-winning ‘Enterprise’ report automation solution enables population of reports directly from data tables, ‘Graphique’ a PowerPoint based ad hoc charting tool, their dynamic ‘Dashboard’ product is designed to deal with the complexities of MR data, and the revolutionary automated table-checking solution, ‘Verify’, checks frequencies, percentages, hole counts and more in minutes while also highlighting suspicious results and pinpointing errors. See www.e-tabs.com for more information.
About Merlinco
For more than 20 years Merlinco have provided leading survey analysis software, maximizing the productivity of expensive staff and helping companies gain insight from their research data. MERLIN is the main data analysis engine, used by most large research agencies, whilst MERLINPLUS offers nearly all the features of MERLIN but within a menu-driven shell. For a full summary of Merlinco’s survey software products see http://www.merlinco.co.uk/products
