The Healthcare Division of Morpace Inc. announces the hiring of several key staff members to expand the professional 
expertise and consulting services available to healthcare clients.
Patsy Clark, Vice President, comes to Morpace with over 20 years’ experience in full-service market research and consulting with a specialization in customer/member satisfaction. Patsy is skilled in relevant analytic approaches and oversees the Morpace team that manages custom research in qualitative and quantitative methodologies.
Debra Nicol Fin, Vice President – Business Development, specializes in strategic marketing for health plans, hospitals, and medical device companies. Debra brings more than 20 years’ experience in improving business success, with specific expertise in physician/health plan relations, Medicaid marketing and member services, member/patient satisfaction and experience and health service brand and product development.
Kathy Lester, Vice President – Business Development, brings over 25 years of clinical and managed care experience. She has worked at both Medicaid and Medicare health plans in Quality Management and Operations. She is an expert in CAHPS1 and incorporating CAHPS insights into practical quality initiatives. Clinically, Kathy has eight years’ experience in cardiac surgery and ICU settings.
Allison Bush has recently been promoted to Vice President. She has 11 years of service with Morpace and is responsible for the Morpace team that plans and executes regulatory research for 
all managed care clients. In addition to CAHPS programs, she oversees a host of related programs designed to inform quality improvement decisions at health plans.
“I’m very proud to announce Allison’s promotion and the addition of Patsy, Debra, and Kathy to our team. Individually each person is very accomplished, and together, they offer the degree of support and consultation that will take our healthcare clients to the next level,” said Susan Semack, Morpace Healthcare Division Leader. “These new staff members will assure Morpace offers strong business partnerships and the highest standards of customer service for which we are known.”
Morpace Healthcare has experienced double-digit growth each of the last five years. These staff members join Mary Kay Jordan, Vice President Business Development, and 20 other full-time professionals dedicated to Morpace Healthcare clients.
About Morpace Inc.
Morpace Inc., established in 1941, is a full-service market research and consulting organization specializing in qualitative and quantitative research for health care, automotive, financial services, retail and consumer goods, and technology. Morpace provides global expertise and proprietary solutions in three core areas: brand and communications; product and service development; and customer experience, satisfaction and loyalty. Morpace is proud to be one of the largest NCQA-certified HEDIS1 CAHPS2 vendors in the United States, and is a Centers for Medicare and Medicaid (CMS)-approved MA&PDP CAHPS vendor.
Morpace was named the 2014 CASRO Research Organization of the Year. Morpace is headquartered in Detroit with offices in Los Angeles, London, and Shanghai. Visit www.morpace.com for more information.
