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Andy Greenfield Joins Critical Mix Advisory Board

Critical Mix, a global sampling, survey programming, and data reporting services provider to market research firms, is pleased to announce that Andy Greenfield has joined its Advisory Board.

Critical Mix, a global sampling, survey programming, and data reporting services provider

Critical Mix, a global sampling, survey programming, and data reporting services provider

Andy Greenfield is an entrepreneur with a proven track record for developing world-class organizations. In 1983, he founded the Greenfield Consulting Group, followed by Greenfield Online in 1993. And in 2009, Andy founded the Thought into Action Entrepreneurship Institute at Colgate University. Andy is also a dedicated philanthropist and founder of The Greenfield Everyday Heroes Foundation (1994). He is the recipient of the 2002 Ernst &Young Entrepreneur of the Year award in the Business Services category.

Keith Price, Managing Partner, Critical Mix, stated, “Andy’s experience in building successful and innovative market research businesses provides us with additional insights into how to best serve the unique needs of market research firms. We are delighted to have him on our team”.

“I am really excited to work again with Hugh and Keith”, says Andy Greenfield. “Not only do they have a compelling vision for the company, but they have demonstrated the ability to execute that vision in a way that will once again transform the industry”, he added.

Hugh Davis, Managing Partner, Critical Mix, commented, “Andy’s entrepreneurial spirit is the perfect fit for our organization. His creativity and aspirations will generate fresh approaches to our business model. I look forward to the opportunity of working with him again. He will be a valuable asset to our team.”

About Critical Mix

Critical Mix, formerly reInvention, provides easy access to high-quality global samples, survey programming and data visualization services for market research and consulting firms. Driven by a passion for simplifying data collection, the team at Critical Mix is personally invested in giving clients the ultimate customer service experience. Every project, no matter the size or type, is supported by a team of always-available, experienced market research practitioners who anticipate your needs and provide thoughtful customer care. Service options include a complete spectrum of high- quality data collection tools ranging from sample sources, survey programming and fielding, to report automation and data dashboards.

Critical Mix is headquartered in Westport CT and operates globally. The company is the united entity of reInvention, Authentic Response, and Critical Mix. More information is available at

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