Research Now Appoints Ed Russo as SVP of Marketing, Americas

Former SVP at uSamp and Sr. Director at Hilton Hotels Corp. to Oversee Americas Marketing Function

PLANO, Texas – June 3, 2014 – Research Now, the global leader in permission-based, digital data collection, announced the appointment of Ed Russo to Senior Vice President of Marketing for the Americas. Assuming his new position, Russo will play an integral role in the planning, organizing and management of all marketing functions in the Americas.

Russo brings with him nearly 15 years of brand management and marketing experience in the market research industry, as well as the hospitality industry. Most recently, he served as Senior Vice President of Global Marketing at uSamp, where he launched the brand and created the overall marketing strategy for its offerings worldwide.

Previous to this, Russo served in multiple roles – first as Regional Finance and Operations Analyst, and then as Senior Director of Brand Management – for Hilton Hotels Corp., where he helped launch the luxury brand of hotels based on the legendary Waldorf Astoria hotel in New York City. Russo started his professional career on Wall Street as an analyst at stock brokerage and asset management firm Paine Webber Inc. (now part of UBS), and later at wealth management firm J.B. Hanauer & Co.

In his new role, Russo will report to Managing Director of Americas John Rothwell, who commented on the appointment: “Ed’s proven track record in successfully launching two corporate brands and delivering the brand promise will be transformative for Research Now as we continue to build upon a consistent brand execution and marketing message for our clients. I am pleased to welcome his enthusiasm and talent to our team.”

Russo graduated from Hofstra University with a Bachelor of Business Administration degree in banking and finance. He will be based at the company’s global headquarters in Plano, Texas.

About Research Now
Research Now, the leading digital data collection provider, powers market research insights. We enable companies to listen to and interact with the world’s consumers and business professionals through online panels, as well as mobile, digital and social media technologies. Our team operates in over 20 offices globally and is recognized as the market research industry’s leader in client satisfaction. We foster a socially responsible culture by empowering our employees to give back. To find out more or begin a conversation with us, visit www.researchnow.com.