Leading market research company brings more best-in-class technology into its product line-up; third major acquisition in the last several months.
Stamford, CT – March 17, 2015 – FocusVision announced today that it has acquired Insight Marketing Systems, creator of the leading research management technology platform, ResearchReporter. ResearchReporter is an award winning SAAS platform that provides an integrated approach to putting market research at the heart of decision-making, improving the quality and efficiency of research processes, and pro-actively managing research resources.
“FocusVision has long been recognized as a leader in the market research space for our qualitative, and more recently, quantitative, technology offerings,” said Eric Grosgogeat, President & CEO of FocusVision. “In speaking with many researchers on both the client and agency sides, one of the biggest frustrations we hear is the increasing complexity and sometimes inefficiency in the research process. ResearchReporter clients are able to overcome many project workflow obstacles and have better visibility to the status of resources, giving our clients a competitive advantage through more efficient and effective market research practice.”
The ResearchReporter platform will provide even more power for clients to create, manage, review and collaborate on qualitative and quantitative market research. ResearchReporter’s technology gives users the ability to better manage research projects and the resources used to create them as well as viewing and searching archived and new projects, effectively bringing collective data to life in the business environment.
This new acquisition, together with FocusVision’s recent acquisition of quantitative technology firm Decipher and qualitative technology firm Revelation, brings the marketplace an even more complete solution for market research practices. FocusVision offers customers single point access to a powerful suite of technology applications for conducting efficient, effective and seamless market research projects. The full solution set includes video-streaming of live focus groups, webcam interviews (Intervu), mobile ethnography (HomeVu), asynchronous bulletin-board and community software (Revelation), cross-platform survey programming and software (Decipher), as well as project archiving and reporting tools including the new Research Reporter platform.
About ResearchReporter
ResearchReporter by Insight Marketing Systems is an award-winning integrated research management application, and the leading platform used to transform research into a source of competitive advantage. Used by market research teams around the globe, ResearchReporter provides an integrated approach to putting market research at the heart of decision-making, improving the quality and efficiency of the research process, and pro-actively managing research resources. To learn more about ResearchReporter, go to www.researchreporter.com
About FocusVision
FocusVision is the leading global provider of qualitative and quantitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming and mobile device usability studies. Our services allow research professionals to engage with respondents in any place, at any time. FocusVision has over 300 employees and offices in the US, the UK, Bulgaria and Singapore. www.focusvision.com
