TNS strengthens marketing effectiveness in Asia Pacific with the appointment of Regional Director, Marketing & Communications
Singapore, 17 December 2013 – Global research consultancy TNS today announced the appointment of Zoë Lawrence to the new post of Regional Director, Marketing & Communications for Asia Pacific. In this role, Zoe will be responsible for delivering a high-impact marketing strategy across the region and report to Chris Riquier, CEO Asia Pacific.
Zoë steps into the role from her current position as Global Director, Brand & Corporate Communications for TNS, where she has led the development and delivery of the company’s thought leadership, PR and internal communications strategy globally.
Chris Riquier, CEO, Asia Pacific said, “Zoe will bring to TNS Asia Pacific the level of marketing capability that previously only our clients have enjoyed. Her experience will help TNS reinforce its position as the largest custom research agency in Asia Pacific.”
Commenting on her new role, Zoë said, “TNS in Asia Pacific has a fantastic energy and dynamism. We have a great opportunity in the region and I am incredibly excited to be leading our efforts to increase understanding of our expertise in the market.”
Zoe joined TNS in 2010 as Head of Influencer Marketing. Prior to that she was with Hill + Knowlton Strategies for over seven years, leading international programmes for clients in the media and technology sectors. Earlier in her career, she worked in advertising and B2B marketing, both agency and client-side.
This is the latest in a series of senior level hires for TNS in Asia Pacific and demonstrates the company’s commitment to the region. Recent appointments include Vishy Rajagopal S. as Regional Director, Operations; Jacqui von Hirschberg, as Regional Director, Clients; and Mandy Tam as Regional Director, Business Development.
Zoe takes up her new role on 1 March 2014, and will be based in Singapore.
About TNS
TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in over 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviours and attitudes across every cultural, economic and political region of the world.
TNS is part of Kantar, one of the world’s largest insight, information and consultancy groups. Please visit www.tnsglobal.com for more information.
About Kantar
Kantar is the data investment management division of WPP and one of the world’s largest insight, information and consultancy groups. By connecting the diverse talents of its 13 specialist companies, the group aims to become the pre-eminent provider of compelling and inspirational insights for the global business community. Its 28,500 employees work across 100 countries and across the whole spectrum of research and consultancy disciplines, enabling the group to offer clients business insights at every point of the consumer cycle. The group’s services are employed by over half of the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com
