May 17, 2015. Austin, TX – Kinesis Survey Technologies LLC (Kinesis), the industry leader in future-proof market research software, today announced Responsive Email Templates, along with other enhancements, to improve response rates in online panels. The company’s flagship product, Kinesis Panel™, hosts many of the world’s largest online panels.
The enhanced capabilities – which will be available in June, 2015 – will increase response rates among mobile users such as millennials, and automate other panel management processes. Panel managers will be able to launch projects to multiple communities and brands concurrently. This will reduce the setup and test time for invitations and overall complexity of managing a large online panel to multiple audiences and across different panel sub-segments.
“In the new environment, multiple brands will be automatically maintained when sampling across multiple communities and multiple languages,” said Juha Vehnia, CTO, Kinesis.
In addition to simplifying the email process, Kinesis is also enhancing the email design process with responsive emails (web and mobile-friendly) and pre-built design options including for Mobile Short Messages, particularly SMS and in-app messaging.
“Not only will our responsive emails streamline the process of managing multiple communities or brands, they also are designed to be compatible across all major email clients and mobile operating systems. In addition, Mobile Short Message communications templates will be available for those utilizing an SMS gateway or integration to an app,” Juha Vehnia explained. “These are the first steps in a series of automation enhancements planned for Kinesis Panel over the coming months.”
“We see that traditional invitation methods are not necessarily ideal for all demographic segments,” said European Director Tariq Mirza. “The new designs pave the way for invitations of the future that are based on the preferences of individual respondents and enhance the perception of respondents about the quality of the panel in which they participate.”
About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a device-agnostic survey and panel management product suite to advance innovation in both mobile and desktop-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX USA, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com or visit www.kinesissurvey.com.
