Blueocean Market Intelligence Launches Event-Based Retail Intelligence Solution Enabling Retailers to Capitalize on Black Friday, Holiday Shopping Season
Retail Intelligence on Demand leverages near-real time, integrated data so retailers can better respond to consumer needs and competitive tactics
SEATTLE – (Oct. 3, 2013) — In an effort to help retailers capitalize on Black Friday and the holiday shopping season, research and analytics firm Blueocean Market Intelligence is launching an event-based retail intelligence solution, Retail Intelligence on Demand. It generates comprehensive, timely and actionable intelligence around major seasonal shopping events so retailers can increase market share and foster long-term brand loyalty.
Specifically designed for cross-functional teams, Retail Intelligence on Demand addresses the challenges of obtaining timely and accurate data to evaluate and respond to competitive tactics, consumer needs and consumer behaviors in a hyper-competitive market. Additionally, the extensive post-season analysis and summary helps retailers quantify engagement successes and evaluate pitfalls.
“Many retailers generate their highest profits during key seasonal and time-bound shopping events such as Black Friday, Christmas and back-to-school,” said Kumar Mehta, CEO of Blueocean Market Intelligence. “Our enterprise intelligence solution enables retailers to drive increased footfall, site traffic, conversions and acquisitions during each critical selling season.”
Blueocean Market Intelligence is able to deliver near-real time, strategic, integrated data intelligence from social and secondary digital media sources so retailers can:
• Monitor and respond to competitive strategies and tactics
• Understand and respond to consumer attitudes and behaviors
• Identify and evaluate path-to-purchase drivers
• Improve agility to enhance offers and stay competitively advantageous
• Quantify recommendation and purchase intent
• Prevent revenue leakage
• Benchmark and measure e-commerce traffic, conversions and acquisitions
• Leverage user-generated content for sales and marketing efforts
• Identify and unleash advocacy amongst key influencers
• Drive engagement and monetize revenue opportunities
• Identify and mitigate threats
• Evaluate performance successes and pitfalls
To learn more about Retail Intelligence on Demand, email socialmedia@blueoceanmi.com.
About Blueocean Market Intelligence
Blueocean Market Intelligence is a leading next-generation services organization with a deep focus on data analytics, social intelligence and market intelligence. Combining the talent, speed and cost benefits of a flat world, with vast experience in scalable delivery, Blueocean Market Intelligence delivers richer, more actionable insights to multi-nationals across all major industry sectors.
Blueocean Market Intelligence is part of the Cross-Tab group of companies (Cross-Tab Marketing Services, Informate Mobile Intelligence and Borderless Access Panels) that includes over 650 professionals specializing in data analytics, social intelligence, market intelligence, mobile and emerging markets. To learn more, visit www.blueoceanmi.com.
