Research consultancy, FreshMinds Research, and social and digital consultancy, FreshNetworks, announced they have merged. The resulting growth and innovation consultancy, FreshMinds, will offer a broader set of research, data analytics and digital strategy services to its clients. The news follows a strong commercial year for FreshMinds with an increase in turnover of 30% compared to 2012.
The merger comes in response to the rapid advances in social and mobile technologies that have disrupted all sectors, but which have also created a myriad of opportunities for innovation and growth. Adopting growth hacking methods from Silicon Valley, FreshMinds helps clients to uncover new markets, rapidly iterate and develop product propositions, and devise effective marketing communications strategies that drive growth. Fusing the huge wealth of digital, social and mobile, client and enterprise data with insight is the next stage of evolution of the research industry. FreshMinds is one of the first consultancies to bring these together, enabling brands to understand both the ‘what’ and the ‘why’ of consumer behaviour.
Commenting on the merger, CEO and Managing Director of FreshMinds, Caroline Plumb, said: “The decision to bring our two businesses together is very exciting for FreshMinds and for the industry as a whole. We recognised that as a business we needed to respond to the changing research landscape – embracing digital, mobile and social technologies as well as building out our predictive data analytics capabilities. This will enable our clients to bring new products to market more cost-effectively, at greater speed and with significantly lower risk”.
Key clients of FreshMinds include General Mills, Unilever, Starbucks, Sage, Greater London Authority, Nationwide and Tesco. Recent client wins include P&O and Nestle.
About FreshMinds
FreshMinds is an award-winning growth and innovation consultancy working with global brands including Starbucks, Nationwide, Nestle and BP. Fusing research, predictive data analytics and digital strategy development, FreshMinds offers a unique approach to understanding and engaging consumers in the digital era. Our agile techniques help clients to uncover new markets, rapidly iterate and develop product propositions, and devise effective marketing strategies and communications that drive profitable growth in the face of increasing disruption in their markets.
For more information, please visit www.freshminds.net
