Study Hall Research Ends Q1 2015 with Gains


Study Hall Research ends Q1 2015 with quarterly revenues up 59% vs. year ago; other business markers show similar gains

Study Hall Research today reported quarterly revenues increased by 59% versus corporate revenues for the same period one year ago.  For the same time period, the company noted that contracted client engagements for the first quarter occurred at a rate of more than 2 per week for the entire quarter.  This frequency marks a 25% increase in contracted work from the same period one year ago.

This strong business showing for the quarter was driven by a number of new primary market research assignments, including:

  • For the US division of global baby product and child innovation brand MAM (White Plains, NY), a series of strategic shopalongs conducted with a range of target consumers in key US markets for the brand. (
  • For Fortune 500 managed care provider WellCare Health Plans (Tampa, FL), a series of strategic development Baccalaureate Groups® regarding various social safety net issues conducted with a series of precise target audiences in key US markets. (
  • For global multi-channel retailer HSN (Clearwater, FL),a consulting engagement in the area of predictive data modeling.  (
  • For Checkers & Rally’s Drive-In Restaurants, Inc. (Tampa, FL), a series of eight separate rounds of qualitative Baccalaureate Groups® for strategic food development and taste-testing.  (
  • And for national daytime café brand First Watch (Sarasota, FL), a series of strategic development Baccalaureate Groups® in key US markets. (

Commenting on this significant revenue performance, Rodney Kayton (Managing Partner) said ‘Study Hall has started 2015 off in an exceptionally strong way, and we look forward to continuing this pace for Q2 and beyond.’ He added ‘Through the end of the quarter, our revenues are exactly on target for our annual growth goals, with a challenging mix of qualitative and quantitative research and new and existing primary marketing research clients. And Q2 is already showing the same levels of promise.’

Study Hall Research provides B2C and B2B clients with a range of full-service and custom marketing research consulting services-from traditional qualitative and quantitative methods to non-traditional and emerging research as diverse as deep-immersion ethnography to shopper behavior studies to synchronous and asynchronous Digital Dialogue® research. To request case studies for any of broad range of qualitative and quantitative custom research-contact at 813.849.4255, x203 or email through website at


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