John Goodman & David Jackson Webinar: Why Surveys Usually Fail to Have Impact
Hundreds of millions are spent on surveys but most survey results end up on the shelf, creating little if any action. Why?
March 24, 2015. John Goodman, the customer experience expert and author, and David Jackson, the CEO of Clicktools, presented how to make surveys more effective in a webinar entitled “Why Surveys Usually Fail to Have Impact.” Mr. Goodman highlighted the most prevalent survey process weaknesses and illustrate best practices. He also discussed the difference between market research, Voice of the Customer, Enterprise Feedback systems, and Big Data, terms that are often used interchangeably. Mr. Jackson presented the Clicktools approach of collecting, centralizing, and acting on feedback by integrating CRM with a solution such as SURVE or
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About Clicktools:
Clicktools develops cloud applications that integrate with CRM to help businesses better understand and serve their customers. Since 2001, companies have relied on Clicktools survey software, the company’s flagship offering, to integrate customer feedback in CRM. Syncfrog, Clicktools’ low-cost, intelligent data loader, empowers non-technical users to centralize data from multiple cloud applications. Clicktools is owned by Callidus Software Inc. (NASDAQ: CALD), which operates as CallidusCloud®, the leading provider of sales and marketing effectiveness software. The company is headquartered on the South Coast of England with a US-based office in Phoenix, Arizona.
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