Events

Experian and Digital Marketing Agency to Offer Persona-Driven Digital Marketing Tips

iAcquire, a digital marketing agency focused on organic search and inbound marketing strategy, has partnered with Experian Marketing Services, a leading provider of data, analytics and marketing technologies. The two marketing leaders will offer a free webinar titled, “Persona-driven search strategy drives better results: A Case Study with iAcquire” held on Thursday, March 14 at 2:00 p.m. EST.

During this webinar Mike King, iAcquire’s Director of Inbound Marketing, and Lauren Rice, Sr. Analyst of Strategic Services at Experian Marketing Services, will highlight how the agency, using Experian Marketing Services’ consumer insight data, has increased conversions rates by a peak of 49.38 percent – driving more qualified traffic and fueling intelligent link acquisition for a client in the online gaming vertical.

This no-cost webinar will help brands implement the following strategies:

· Identifying targeted personas and their behavior in the digital space

· Understanding the need-states that define consumer receptivity

· Discovering the dynamic relationship between target audiences and search behavior

· Using research and consumer insights to identify link building prospects at scale

“People search to fulfill needs, and understanding that audience helps marketers prepare content that will resonate with the audience once they arrive on the site,” notes iAcquire’s Mike King. “Experian is our secret sauce for creating personas at scale, and you’d be doing yourself a disservice if you missed us showing you how we use it.”

Market research doesn’t happen on its own. Collecting data on user personas in an actionable way – one that actually drives real conversion – isn’t easy. If you want to take the next step with your marketing research, join iAcquire and Experian for their webinar showing you how to produce real marketing results with solid persona data.