CASRO Forms Social Media Research Task Force

Sep 01, 2010 No Comments by admin

To address the many ethical and methodological issues developing in the wake of social media research’s emergence, CASRO has established a task force charged with defining salient topics and soliciting industry-wide commentary with an eye toward crafting guidelines that may be included eventually within The CASRO Code of Standards & Ethics.

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Learn How to Use MaxDiff Analysis to Create Products/Services People Want To Buy

Sep 01, 2010 No Comments by admin

On Tues August 24th, 2010, SurveyAnalytics teamed up with Chris Robson, Chief Scientist and Co-Founder of Parametric Marketing to present : Learn How to Use MaxDiff Analysis Create Products People Want To Buy We had 80 guests in attendance. In our session Chris Robson covered the following: What is MaxDiff? -Why all the fuss? -Problems [...]

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Research Concepts Selects Kinesis Survey Technologies’ Panel Management Solution

Sep 01, 2010 No Comments

Kinesis Survey Technologies LLC (Kinesis), the industry leader for robust and scalable survey software and panel management software solutions, today announces the release of a new case study featuring its client Research Concepts and their utilization of the Kinesis Panel™ solution.

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WorldOne Opens Tokyo Office

Sep 01, 2010 No Comments

WorldOne, the global leader in online healthcare research and data collection, announced today the opening of its Tokyo office. With the addition of Tokyo, WorldOne boasts a network of eight worldwide locations offering localized support across the globe.

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Western Wats’ UK Panel Tops 100,000 Members

Aug 31, 2010 No Comments

Western Wats UK survey research panel, Opinion Outpost UK, now includes over 100,000 panelists. The firm’s UK panel launched earlier this year and, through its unique mix of panel management techniques and recruiting methods, has quickly grown to 100,000 members.

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UNIVERSITY OF GEORGIA AND MRII LAUNCHES PRINCIPLES OF PHARMACEUTICAL MARKETING RESEARCH:

Aug 26, 2010 No Comments

he University of Georgia (UGA), in conjunction with the Marketing Research Institute International (MRII), announce the launch of the new Principles of Pharmaceutical Marketing Research: An Online Certificate Course.

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The Problem with Neuromarketing….

Aug 26, 2010 No Comments

There are several problems really. The first is the name. It should really be called applied cognitive neuroscience (ACN), because that is what it is. Hopefully this would counter all the specious arguments about it being scientific.

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Getting Attention: A Whole New Way to Interact With Your Market

Aug 26, 2010 No Comments

I bet you didn’t know this guy’s name is Matt Lesko. You probably know him as “that annoying, screaming, question mark suite wearing guy” — yeah — THAT GUY. He’s made millions being bold and annoying and he didn’t spend millions to do it.

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The 24-Hour Customer Brings Out TIME as a Way to Squeeze Into Your Customer’s World

Aug 26, 2010 No Comments

If you’re part of a market research organization, you’re probably acutely aware of the shifts that have been going on in Market Research. Maybe they upset you. But this is a good thing. That’s your brain’s way of telling you that it’s time to do something different. And the good news is, the sooner you get to finding something different – the better for your bottom line.

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How Small Businesses Buy Technology — Like You and I

Aug 26, 2010 No Comments

I used to go crazy working in a manufacturing environment and hearing sales people or executives go on and on about how “our customers” were different. They were “industrial buyers”. They were part of a buying center or committee

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GMI announces Mobile Market Research Solutions in the US in partnership with TXT4CRM

Aug 26, 2010 No Comments

GMI (Global Market Insite, Inc.), a provider of technology-enabled solutions for global market research, is partnering with TXT4CRM, the mobile engagement company, to offer mobile market research solutions.

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Western Wats Unveils {n}fusion Sampling

Aug 18, 2010 No Comments

Western Wats announced the release of {n}fusion sampling – a sampling methodology that expands and diversifies the reach of online sampling frames beyond managed panel.

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New Charter & Management Team for MRB on Linkedin

Aug 18, 2010 No Comments

Welcome to the largest online community devoted to professional research. The Market Research Bulletin (MRB) group on Linkedin is committed to maintaining an open forum for research professionals to socialize, share ideas and perspectives, openly debate issues facing the research industry, learn industry best practices, find job opportunities and of course network with your fellow colleagues.

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How Can Re-Framing Research as Listening Improve Your Decisions

Aug 18, 2010 No Comments

I have this client that is completely number-obsessed. Sometimes I wonder if they do the research we do to avoid actually talking to their customers.

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FocusVision Expands the Scope of Online Focus Groups

Aug 18, 2010 No Comments

FocusVision today announced enhancements to InterVu, its video-enabled online focus group solution that allows companies to conduct research across different remote locations with full two-way audio and video capabilities. InterVu now incorporates InterVu Archive

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Market Segmentation Benefits: Beyond Marketing

Aug 12, 2010 No Comments

Organizations often use market segmentation to focus on attractive customer groups, drive differentiation, and better align with customer needs. As a result, the marketing department most often uses it. But market segmentation has true, organization-wide applications.

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